Smart Engine Group: Enabling Flexible, Payments-based Loyalty Programs

Top 10 Loyalty Management Consulting/Services Companies - 2019

Maintaining a steady rate of loyal customers in today’s hyper-competitive business landscape has become daunting, to say the least. As new players enter the market with innovative technology solutions to attract a bigger audience, companies are under tremendous pressure to differentiate in the crowd and win more customers. There are numerous loyalty solutions and services providers in the market that are helping organizations of all sizes across industries implement and incentivize efficient loyalty programs.

The modern loyalty solutions leverage mobile and social channels to reach more people and generate greater interest, helping companies engage more customers. Customized campaigns shared across the channels call upon customers to participate in programs, contests and win exciting prizes. In an age of artificial intelligence, IoT, and big data, more companies are taking a nuanced approach to personalize their loyalty campaigns and introduce programs that strike the right chord with the target

audience. There are also loyalty management solutions providers who offer location-based engagement solutions through which they enable their clients to combine the physical world with digital experience for maximum customer engagement.

However, marketing expertise and knowledge of customer experience design are crucial for success in loyalty management today. Having a team of individuals with such capabilities, modern loyalty management services providers are turning the corners for organizations globally. With their unmatched understanding of the different markets and customer behavior analysis knowhow, these service providers are helping their clients stay ahead of the competition.

In this edition of Marketing Tech Outlook, we are proud to introduce companies that are at the forefront of delivering high-quality loyalty management solutions and services.

We bring to you Marketing Tech Outlook’s “Top 10 Loyalty Management consulting/Services Companies—2019.”

Top Loyalty Management Consulting/Services Companies

Although loyalty programs have proven to be effective means for retaining customers as well as making the first impression, implementing them, have become challenging for merchants. To this end, Smart Engine Group enables its clients in loyalty management by rolling out flexible and holistic loyalty programs. The uniqueness of the company stems from its ability to add value to the payment process by integrating it to the loyalty rewards which ultimately, enables consumers to seamlessly redeem rewards when he or she pays irrespective of the payment channel

smartengine.solutions

Dotopia

Dotopia

DoTopia is a leading, prosocial engagement platform that empowers individuals, companies, and the causes they care about. The business works with individuals, companies, and the causes they care about to create holistic giving solutions and personalized campaigns that inspire employees, foster customer loyalty, and advance workplace values. DoTopia’s goal is to keep the giving process as straightforward as possible. Led by change-makers, marketers, CSR experts, and operators with decades of experience building and managing platforms and programs that deliver results for industry-leading companies, the team is prepared to create a giving program that works for clients

Fivestars

Fivestars

Fivestars is a rewards and marketing platform for local businesses and the communities they serve. The enterprise’s mission is to help businesses and communities thrive by turning every transaction into a relationship. Over 30 million people use Fivestars to get rewarded at 12,000 local businesses with one rewards program. Local businesses use the platform to bring more customers into their stores with one powerful program. In 2017, the firm drove $2 billion in local commerce across its network. Customer loyalty, small business marketing, small business rewards programs, customer acquisition, and marketing are some of Fivestars’ business offerings

Influitive

Influitive

Influitive helps companies mobilize their advocates to provide more referral leads, reference calls, social media advocacy, product reviews. The business’s easy-to-use platform combines industry-leading customer advocacy tools, expert services, and training with intelligent automation, gamification, and personalization features that drive extreme engagement and customer growth at scale—while minimizing administrative effort and time to value. The business is also driving the shift from company-centric marketing to advocate marketing. Their advocacy platform and a team of experts help businesses spark, build, and sustain a movement behind their brands with the participation of their greatest marketing asset: their customers. They believe the companies that put their customers at the heart of their marketing and their business are the ones that will win

LoyaltyOne

LoyaltyOne

Founded in 1991, LoyaltyOne is a global provider of loyalty marketing and programs to enterprises in the retail, financial services. LoyaltyOne offers businesses and brands with design and implementation services for loyalty programs and customer engagement solutions. The business facilitates Precima, a program that provides retailers and brands with SaaS solutions and consulting services to obtain insights from data related to their customers for marketing and merchandising purposes. Some of LoyaltyOne’s key offerings include loyalty programs, retail analytics, marketing, customer-centric solutions, customer analytics, and loyalty strategy

new world loyalty

new world loyalty

With a global team of experts, New World Loyalty is uniquely placed to provide expert, independent advice that spans all aspects of loyalty and partnership marketing gained from working with the leading brands. New world loyalty has the experience and capability to see through the noise and myriad of options to make recommendations that are right for the business. Some of the services that the business offers comprise loyalty program design, loyalty program health check, strategic review, and customer engagement strategy. Additionally, every NWL consultant has experience in leading or working in some of the leading loyalty programs

Points

Points

Points is a global leader in loyalty currency management. The business’s solutions enhance the management and monetization of loyalty currencies for more than 60 of the largest loyalty brands, from frequent flyer miles and hotel points to retailer and credit card rewards. Supported by the unparalleled loyalty industry experience and technological expertise, Points brings state-of-the-art loyalty commerce platforms and products to individuals and businesses in today’s loyalty marketplace. Some of the services that the enterprise offers include loyalty services, airline industry, retail industry, loyalty programs, frequent flyer programs, financial industry, hotel industry, digital wallets, technology, developers, online travel agency, loyalty marketing, eCommerce, SaaS, and product management

Rewards Network

Rewards Network

Rewards Network is a leading fintech company providing marketing, loyalty rewards programs, and capital for the restaurant industry. Founded in 1984, Rewards Network enhances the restaurant experience for diners by offering unique card-linked offers that leverage advanced technology and powerful data analytics, while simultaneously providing value to our strategic partners’ overall loyalty programs. Restaurant loyalty, financial services, dining reward programs, merchant cash advance, data analysis, marketing, and customer feedback are a few services that Rewards provides. More than 18 of the top loyalty brands in the U.S. partner with them including American Airlines AAdvantage, United Airlines MileagePlus, Hilton Honors, Uber, and Visa

Targeted Merchant Solutions

Targeted Merchant Solutions

As a merchant service provider, Targeted Merchant Solutions wants to give businesses all of the tools necessary to thrive in a competitive marketplace. Targeted Merchant Solutions offers a wide variety of service options including credit card processing, gift card programs, online credit card processing, cash advance, and wireless credit card processing. Their customer service and support team is there to answer any of the questions about equipment or services so as to insure that the clients are getting the right services for their company's needs. Additionally, Targeted Merchant Solutions also offers internet marketing services and website services to help businesses build brand and generate new customers

ThoughtFocus

ThoughtFocus

ThoughtFocus is a US-based, privately-held consulting, software engineering, and business process management firm with offices in the US, India, and the Philippines. It helps clients in the financial services, manufacturing, education, aerospace, and technology industries with their key business and technology challenges. Business advisory, software engineering, business process management, business analytics and big data, hybrid captive, engineering design, product engineering, cloud services, quality engineering, and enterprise mobility are some of the service offerings of the company. ThoughtFocus is a smaller company with an integrated approach, which has led to successful outcomes